Commercial Refrigeration and Fridge Displays for Cold Drinks and Bottles

By Mark Richards

The former UK Prime Minister John Major, now Sir John Major, famously pined for "long shadows on cricket grounds, warm beer (and) invincible green suburbs".

Not everybody realised at the time of course that he was drawing upon a passage from George Orwell's "The Lion and the Unicorn". "Orwell" was, of course, a pen name. The writer's real name was in fact Blair.

Warm beer is actually largely a fallacy. Real ale drawn from the pump is moderately cool upon the tongue rather than warm or cold. Excessive warmth usually implies that it is out of condition.

But the ideal temperature of cask ale notwithstanding, there is today and has been for some considerable time now a movement towards the continental preference for beer that is very cold, and usually fizzy. Impressive selections of bottled lagers from all across the continent and beyond (Japan, Mexico, India and various Caribbean islands now produce some seriously comparable tipples) have been joined by sundry ciders, vodka blends, adults-only ginger beer and alcopops as the in option for satisfying a thirst.

Sir John, one suspects, would heartily disapprove.

With the rising popularity of cold beverages, soft as well as alcoholic, comes an increasing demand for spacious and adequate storage facilities. Even the most modest of bars will have a fridge, or bottle cooler, in which the selections on offer will be proudly displayed. Some larger establishments will have rows of them, lined up strategically to enable the purchaser at the bar to make an informed choice from all the available alternatives.

The three basics when deciding to choose which bottle cooler to opt for are - it's got to work, it's got to fit and it's got to look right. As is the case with any form of presentation or packaging a fridge display mechanism which shows off its contents in the best light possible is the one most likely to achieve a sale. Most bars have limited space and thus the refrigerator must be tailored to adjust to that which is readily available. When space is particularly limited there is at times a need to restock at constant intervals during a period of especially high demand. Nonetheless whatever its dimensions a clear window revealing rows of well displayed, suitably ordered bottles, moist with cool condensation is the best invitation for the thirsty consumer.

Bottle coolers and commercial refrigeration options in general, if correctly displayed, play their part in creating the "feel" of a bar in which the customer wants to be and from which a refreshing and enjoyable drink can be anticipated.

Article Source: http://EzineArticles.com/?expert=Mark_P_Richards